Description
Book SynopsisThis is a book on information management for non--IT managers. It is concerned with how the management of information can create real business value. The four ways of doing this -- minimizing risk, reducing costs, delighting customers, and creating a new reality -- are shown via the unique a four--cross diagrama .
Trade ReviewCompeting with Information is a useful handbook for anyone utterly confused by, or just interested in getting to grips with, the whole area of information and knowledge management." (Sunday Business Post, 16th July 2000)
"...well argued..." (Long Range Planning, Vol. 34 2001)
Table of ContentsForeword
Preface
Acknowledgements
Part One Competing with Information -
A Role for Every Manager
1 Why Information is the Responsibility of Every Manager
Donald Marchand
2 Creating Business Value with Information
Donald Marchand
Part Two Putting Information to Work
Section A Adding Value with Customers
3 Using Information to Bond with Customers
Jacques Horovitz
4 Information as a Service to the Customer
Jacques Horovitz
5 Releasing the Power of Market Sensing
Sean Meehan
6 Decisions at the Speed of Light -
The Impact of Information Technology
John Walsh
Section B Creating New Reality
7 From Information to Knowledge -
How Managers Learn
Xavier Gilbert
8 From Information and Knowledge to Innovation
Jean-Philippe Deschamps
Section C Reducing Costs
9 Co-configuration: Efficient Personalization through Information and IT
Andrew Boynton and Bart Victor
10 Using Information for Strategic Cost Reduction
Robert Howell
Section D Minimizing Risks
11 Information and the Management of Risk
Stewart Hamilton
12 Controlling Risks
Stewart Hamilton
Part Three How your Company can Compete with Information
13 Competing with Information - a Diagnostic for Managers
Donald Marchand
14 Open Company Values: Transforming Information into Knowledge-Based Advantages
Piero Morosini
15 The New Wave of Business Process Redesign and IT in Demand and Supply Chain Management
Donald Marchand
16 The IT Advantage: Competing Globally with Business Flexibility and Standardization
Donald Marchand
17 Building E-Commerce Capabilities: the Four-Net Challenge
Donald Marchand
Contributors
Index
