Description
Book SynopsisPraise for Competing for Capital
An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory.
--Michael W. Robinson
Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD
More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession.
--June Filingeri
President of Comm-Partners LLC, Investor Relations Consultant, and Educator
Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies.
--Robert C. Roeper
Man
Table of ContentsAcknowledgments ix
Preface xiii
CHAPTER 1 Strategic Factors in a New Environment 1
The Coming of Sarbanes-Oxley and the Brave New World
CHAPTER 2 The New Investor—and What Influences the Investment Decision 9
This Ain't Your Father's House No More
CHAPTER 3 Regulation 27
Rules Of Disclosure—The SEC and Sarbanes-Oxley
CHAPTER 4 The Street 65
A Funny Thing Happened on the Way to Unbridled Wealth . . .
CHAPTER 5 Talking to the Financial Community and the Shareholder 89
Let Me Tell You About Our Company . . .
CHAPTER 6 Analysis and Analysts 123
What Do Analysts Really Want (Besides a Crystal Ball)?
CHAPTER 7 Dealing with the Business and Financial Media 165
On and Off the Record to Get It Right
CHAPTER 8 The Future of Investor Relations 205
If We Don't Know Where We're Going, How Do We Know How to Get There?
Index 209
About the Author 217
