Description

Book Synopsis
How to compete in the right space for greater profitability and growth

The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identifyuntil now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company''s strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.

  • Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
  • Written by D

    Table of Contents

    Introduction 3

    CHAPTER 1 The Importance of Fundamentals 15

    CHAPTER 2 Finding the Right Market Opportunities 37

    CHAPTER 3 Managing the Risk of Growth 51

    CHAPTER 4 Choosing and Competing Effectively in the Right Space 65

    CHAPTER 5 Targeting the Right Customers in the Right Space with the Right Offering 81

    CHAPTER 6 Understanding Your Customers in the Right Space 115

    CHAPTER 7 Vertical Incentive Alignment and Asset Specificity 137

    CHAPTER 8 Setting Tactics in Today’s Environment 153

    CHAPTER 9 What Is So Different about Today? Conclusions and Lessons for the Future 177

    Notes 193

    Index 205

Compete Smarter Not Harder

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    A Hardback by William Putsis

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      View other formats and editions of Compete Smarter Not Harder by William Putsis

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 06/12/2013
      ISBN13: 9781118708712, 978-1118708712
      ISBN10: 1118708717

      Description

      Book Synopsis
      How to compete in the right space for greater profitability and growth

      The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identifyuntil now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company''s strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.

      • Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
      • Written by D

        Table of Contents

        Introduction 3

        CHAPTER 1 The Importance of Fundamentals 15

        CHAPTER 2 Finding the Right Market Opportunities 37

        CHAPTER 3 Managing the Risk of Growth 51

        CHAPTER 4 Choosing and Competing Effectively in the Right Space 65

        CHAPTER 5 Targeting the Right Customers in the Right Space with the Right Offering 81

        CHAPTER 6 Understanding Your Customers in the Right Space 115

        CHAPTER 7 Vertical Incentive Alignment and Asset Specificity 137

        CHAPTER 8 Setting Tactics in Today’s Environment 153

        CHAPTER 9 What Is So Different about Today? Conclusions and Lessons for the Future 177

        Notes 193

        Index 205

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