Description

Book Synopsis

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

The book identifies each leader's charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.

This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.

Comparing Charismatic Leaders Communication

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    £63.04

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    Order before 4pm tomorrow for delivery by Tue 28 Jul 2026.

    A Hardback by Tim P. McMahon

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      Publisher: Taylor & Francis Ltd
      Publication Date: Publication Date: 1/28/2024
      ISBN13: 9781032613024, 978-1032613024
      ISBN10: 1032613025
      Also in:
      Media studies

      Description

      Book Synopsis

      In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

      The book identifies each leader's charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.

      This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.

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