Description
Book SynopsisCommunications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos,
Table of ContentsAcknowledgements vii
Foreword ix
Preface xi
1 The Connectivity between Research, Writing, and Design 1
2 Writing Technical, Persuasive, and News Communication 9
3 Communication Design 45
4 Creative Research Methods 83
5 Design Tools 103
6 Marketing Projects 123
7 Advertising Projects 145
8 Public Relations Projects 163
9 Social Media for Marketing, Advertising, and Public Relations 191
Index 199
