Description

Book Synopsis

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.



Table of Contents

Preface – The Nature of Political Campaigns – The Functional Theory of Political Campaign Discourse – The Role of Medium in Campaign Discourse – The Role of Source in Campaign Discourse – The Role of Context in Political Campaign Discourse – Non- Presidential, Non- U.S. Campaign Discourse – News Coverage of Political Campaigns – Voters: Campaign Messages and Election Outcome – Conclusions – Appendix 1 – References – Index.

Communication in Political Campaigns

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    A Paperback by William L. Benoit

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      Publisher: Peter Lang Publishing Inc
      Publication Date: 1/29/2022 12:04:00 AM
      ISBN13: 9781433188077, 978-1433188077
      ISBN10: 1433188074

      Description

      Book Synopsis

      This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.



      Table of Contents

      Preface – The Nature of Political Campaigns – The Functional Theory of Political Campaign Discourse – The Role of Medium in Campaign Discourse – The Role of Source in Campaign Discourse – The Role of Context in Political Campaign Discourse – Non- Presidential, Non- U.S. Campaign Discourse – News Coverage of Political Campaigns – Voters: Campaign Messages and Election Outcome – Conclusions – Appendix 1 – References – Index.

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