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Book Synopsis

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm''s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

Communication Best Practices at Dell General

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    A Paperback by Donald P. Cushman, Sarah Sanderson King, Ted J. Smith III

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      Publisher: State University Press of New York (SUNY)
      Publication Date: 7/2/2003 12:00:00 AM
      ISBN13: 9780791457405, 978-0791457405
      ISBN10: 0791457400

      Description

      Book Synopsis

      Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

      Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm''s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

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