Description
Book SynopsisCommunication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at t
Table of Contents
Introduction to the second edition Theories and Models Social and Psychological Factors Reaching Unreachable Groups and Crossing Cultural Barriers Mass Media Information Technology Using Settings Evidence-Based Practice Using Evaluation Bridging Theory and Practice - ten different health promotion campaigns Glossary References
