Description

Book Synopsis
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

Commodity Branding

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    A Paperback by Fridrik Larsen

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      Publisher: Springer International Publishing AG
      Publication Date: 1/22/2024
      ISBN13: 9783031299681, 978-3031299681
      ISBN10: 303129968X
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

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