Description

Book Synopsis
The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer. This book demonstrates how the trailer has educated audiences in film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to media screens and outlets such as television and the Internet.

Coming Soon Film Trailers and the Selling of

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    A Paperback by Keith M. Johnston

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      Publisher: McFarland & Company
      Publication Date: 7/15/2009 12:00:00 AM
      ISBN13: 9780786444328, 978-0786444328
      ISBN10: 0786444320

      Description

      Book Synopsis
      The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer. This book demonstrates how the trailer has educated audiences in film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to media screens and outlets such as television and the Internet.

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