Description
Book SynopsisStarting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers.
Trade ReviewThe book raises important questions about what trailers can tell us about ourselves as filmgoers and what clues they can provide to fill gaps in film history. With the release of this book, archivists, scholars, and audiences may never again view trailers in quite the same way. * The Moving Image *
Table of Contents
- Acknowledgments
- Chapter 1. Trailers: A Cinema of (Coming) Attractions
- Chapter 2. Trailer Rhetoric
- Chapter 3. The Classical Era: The "Mythic Universal American"
- Chapter 4. The Transitional Era: Chasing the Elusive Audience
- Chapter 5. The Contemporary Era: The Global Family Audience
- Chapter 6. Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions
- Filmography of Trailers Viewed
- Notes
- Selected Bibliography
- Index
