Description

Book Synopsis
How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice.

Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships.
 
Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-cr

Collective Wisdom CoCreating Media for Equity and

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    A Hardback by Katerina Cizek, William Uricchio

    £27.20

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    RRP £32.00 – you save £4.80 (15%)

    Order before 4pm tomorrow for delivery by Thu 24 Sep 2026.

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      Book details

      Publisher MIT Press
      Published 11 January 2022
      ISBN-13 9780262543774
      978-0262543774
      ISBN-10 026254377X

      Description

      Book Synopsis
      How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice.

      Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships.
       
      Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-cr

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