Description

Book Synopsis

Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions—making us dangerously mistrustful as a society and needlessly unhappy as individuals. 

The desire to fit in is one of the most powerful, least understood forces in society. 

Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived “electability” of women in politics; from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people. 

The question is, Why do we kee

Collective Illusions

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    A Paperback / softback by Todd Rose

    £16.14

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    RRP £18.99 – you save £2.85 (15%)

    Order before 4pm today for delivery by Wed 14 Oct 2026.

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      Book details

      Publisher Hachette Go
      Published 7 February 2023
      ISBN-13 9780306925696
      978-0306925696
      ISBN-10 0306925699
      Also in:
      Psychology: emotions Social theory

      Description

      Book Synopsis

      Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions—making us dangerously mistrustful as a society and needlessly unhappy as individuals. 

      The desire to fit in is one of the most powerful, least understood forces in society. 

      Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived “electability” of women in politics; from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people. 

      The question is, Why do we kee

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