Description
Book SynopsisTourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the successful operations of such alliances at business and destination levels; (v) explore their adoption, application and management in various contexts of TTL businesses; and (vi) present and discuss case studies illustrating the various issues and aspects. The volume will conclude by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Trade ReviewToday's global marketplace for Tourism and Hospitality enterprises has become increasingly more complex. The world-wide expansion of travel and tourism driven by the digital marketing era has created opportunities for new alliances and partnerships between and among small-medium sized TTL enterprises. This book provides deep and relevant insight into the benefits of partnering with key TTL stakeholder groups. Additionally, the business partnership frameworks presented are geared towards actionable results and offer applied case study examples designed to assist destination managers with enterprise management improvement strategies. Thomas A. Maier, Ph.D. University of San Francisco, USA. Collaboration in Tourism Businesses and Destinations is an excellent resource to better understand opportunities and benefits related to the development of strategic business partnerships involving managers and entrepreneurs working in Tourism, Travel & Leisure settings. Mark A. Bonn, Ph.D.; Florida State University, USA.
