Description
Book SynopsisThis book explores the various aspects of coffee culture around the globe, relating the rich history of this beverage and the surroundings where it is produced and consumed to coffee destination development and to the visitor experience. Coffee and tourism venues explored range from the café districts of Australia, Canada, Germany and New Zealand to the traditional and touristic coffee houses of Malaysia and Cyprus to coffee-producing destinations in Africa, Asia, Latin America and the Pacific. This is a must-read for those interested in understanding coffee in relation to hospitality and tourism. Readers should gain a new appreciation of the potential for coffee-related tourism to contribute to both destination development and pro-poor tourism objectives.
Trade ReviewAn intriguing perspective on the social and cultural dimensions of an experience we all take for granted. Through a series of international case studies the authors have illustrated a series of linkages between tourism and the world of coffee - including the relationships of coffee to hospitality, cafe environments as social places, coffee production and tourism destination development and coffee tourism as an agent of cultural change.
-- Alister Matheson, Humber College Institute of Technology & Advanced Learning, Canada
In the end, reading the book was generally fascinating and a few chapters (12 and 13 in particular) would be excellent reading for any jurisdiction or group that wants to establish a tourism venue to complement a coffee-growing operation, comparable to the development of wine tourism...A reader of this book will likely come away with some solid history and sociology lessons and, depending on his/her interests, some useful and potentially thought provoking ideas about coffee consumption, coffee production, fair trade, and the potential for all aspects of coffee to bolster existing tourism products both in developed and developing countries. Those responsible for tourism development should read this book.
-- Iain Murray: School of Hospitality and Tourism Management, University of Guelph, Guelph, Ontario, Canada * Annals of Tourism Research 38 (2011) 331-34 *
Many useful insights, connections and research ideas percolate through the pages of this frothy concoction. The book is reasonably well balanced, well researched and referenced, quite well illustrated, and clearly excellently edited. While not coffee table size, this volume deserves a place in libraries and places where readers may socialize and reflect while their beverages cool. Cool?
-- Derek Hall, Maidens, Scotland, UK * Tourism Recreation Research Vol. 36, No. 1, 2011 *
The volume offers an eclectic collection of essays, with some fascinating case studies.
-- Marina Novelli, University of Brighton, UK * Tourism Management 32 (2011) 1232–1242 *
Table of ContentsPart 1: Introduction
1. Common Grounds of Coffee and Tourism - Lee Jolliffe
Part 2: Coffee Culture and Tourism Contexts
2. Coffee Servicescapes: The Design of Café Culture in New Zealand - C. Michael Hall, Janna Tipler, Rochelle Reddy and Karina Rowling
3. Café Culture and Conversation: Tourism and Urban(e) Experiences in Wellington, New Zealand - Adam Weaver
4. From the World Coffee Conference to the Local Café: Coffee Events Large and Small - Leanne White
5. Coffee-House Culture and Tourism in Cyprus: A Traditionalized Experience - Evi Eftychiou and Nicos Philippou
Part 3: Coffee Destination Experiences
6. Coffee in Vietnam: International Tourist Experiences - Lee Jolliffe, Karen Kwan, and Giang Khong Yen
7. Coffee Culture, Heritage and Destination Image: Melbourne and the Italian Model - Warwick Frost, Keir Reeves, Fiona Wheeler and Jennifer Laing
8. Coffee and Coffee Tourism in Kona Hawai'i: Surviving in the Niche - Charles Johnston
9. Serendipitous Coffee Experiences in Papua New Guinea - Wendy S. Shaw
Part 4: Responsible Coffee Tourism and Cultural Change
10. Blending Coffee and Fair Trade Tourism - Michael Hall
11. Canada’s Just Us! Coffee Roasters Co-operative Coffee Tour Venture - Nancy Chesworth
12. Beyond Fair Trade: Enhancing the Livelihoods of Coffee Farmers in Tanzania - Harold Goodwin and Harro Boekhold
13. La Ruta del Café and Los Santos Coffee Tourism: A Central America Project to Develop Coffee-Related Tourism to Augment Coffee Families’ Incomes - Bob Harvey and Diane Kelsay
Part 5: Conclusion
14. Coffee and Tourism Research Directions - Lee Jolliffe
