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Book Synopsis
Argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, Reinhold Wagnleitner shows that’Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.

CocaColonization and the Cold War The Cultural Mission of the United States in Austria After the Second World War

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    A Paperback by Diana Wolf

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      View other formats and editions of CocaColonization and the Cold War The Cultural Mission of the United States in Austria After the Second World War by Diana Wolf

      Publisher: MP-NCA Uni of North Carolina
      Publication Date: 11/18/1994 12:00:00 AM
      ISBN13: 9780807844557, 978-0807844557
      ISBN10: 0807844551
      Also in:
      European history History of the Americas

      Description

      Book Synopsis
      Argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, Reinhold Wagnleitner shows that’Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.

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