Description
Book SynopsisThe phenomenal rise of the Internet may seem to have transformed everything about business. But according to two men who have been at the forefront of the Internet''s impact, some important things haven''t changed: The future still belongs to passionate companies made up of passionate people. In this book, Schwab co-CEO David Pottruck teams up with leadership master and best-selling author Terry Pearce to show what it takes to build a high-growth organization in today''s electronic environment.
Passionate companies have cultures that are created and sustained on purpose, and that support individual contribution, team play and risk-taking. Passionate leaders are driven by their own personal values, and a desire for the health and success of their organizations and people, not merely the promise of an IPO payoff. Passionate business practices are dynamic, and are anchored by the principles that made the company a success in the first place.
In Clicks and Mortar Pottruck and
Trade Review"The bible for future heroes of e-commerce. It's brilliant and down-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it." --Scott Cook, founder and executive committee chairman, Intuit, Inc.
"Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world." --Gary Hamel, chairman, STRATEGOS
"The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution." --Ann Winblad, co-founding partner, Hummer Winblad Venture Partners
"Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise." --John Quelch, dean, London Business School
"Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination." --Laura Tyson, dean, Haas School of Business, University of California, Berkeley
"An instant classic about hands-on leadership." --Management General
"...keeps the readers interest...a very good book, well written by two people who know what they are talking about..." (M2 Communications, 4 July 2001)
"...packed with examples...it is worth attention...some valuable insights..." (e. Business January 2002)
Table of ContentsCULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE.
Building a Culture for Growth.
Sustaining Culture Day to Day.
Cultivating Commitment Through Diversity.
LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH.
Living Leadership as a Person, as a Company.
Leadership Communication.
Generating Ideas and Innovation Through Leadership.
MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.
Creating the Future with Measurement.
Understanding Technology and the People Who Build It.
Marketing: Your Company's Voice, Your People's Promises.
Brand and Customer Experience: The Heart of a Passion-Driven Business.
Dialogue on the Future.
Appendix A: Timeline of Schwab's Growth.
Appendix B: Schwab's Vision, Values, and Strategic Priorities.
Appendix C: Dave's Top Ten Ad Tips.
