Description

Book Synopsis
Explores the development of lifestyle marketing from the 1960s to the 1990s. Mary Rizzo shows how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviours. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s.

Class Acts Young Men and the Rise of Lifestyle

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A Hardback by Mary Rizzo

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    View other formats and editions of Class Acts Young Men and the Rise of Lifestyle by Mary Rizzo

    Publisher: MP-NEV University of Nevada
    Publication Date: 10/30/2015 12:00:00 AM
    ISBN13: 9780874179866, 978-0874179866
    ISBN10: 0874179866
    Also in:
    Age groups: adolescents

    Description

    Book Synopsis
    Explores the development of lifestyle marketing from the 1960s to the 1990s. Mary Rizzo shows how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviours. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s.

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