Description

Book Synopsis
By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.

Clash

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A Hardback by Nirmalya Kumar

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    Publisher: Penguin Random House India
    Publication Date: 1/25/2024
    ISBN13: 9780143466529, 978-0143466529
    ISBN10: 143466526
    Also in:
    Business competition

    Description

    Book Synopsis
    By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.

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