Description

Book Synopsis
By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.

Clash

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    A Hardback by Nirmalya Kumar

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      Publisher: Penguin Random House India
      Publication Date: 1/25/2024
      ISBN13: 9780143466529, 978-0143466529
      ISBN10: 143466526
      Also in:
      Business, Finance & Law Business competition

      Description

      Book Synopsis
      By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.

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