Description
Book SynopsisCapital city status attracts and drives tourism by enhancing a city’s appeal to the tourist and its international standing. With a focus on city tourism themes, this book examines subjects including the identity of a city in a tourism context and practical matters such as promoting the city as a product. By examining tourist activities in national capitals, the book addresses issues in capital city development as tourist destinations with a broad, international approach and case studies on major tourist cities.
Table of ContentsI: NATIONAL CAPITALS IN THE CITY TOURISM SYSTEM 1: Introduction: National Capitals and City Tourism (Robert Maitland) 2: City Tourism: National Capital Perspectives (Robert Maitland and Brent W. Ritchie) II: IMAGING AND BRANDING 3: The Capital City as a 'Product' Brand Under the Nation's Corporate Umbrella (Heather Skinner) 4: Images of Canberra: Destination Marketing and the Capital City of Australia (Leanne White) 5: Migrating Capitals: Diverging Images of Tradition and Modernity in Japanese (Jerry Eades and Malcolm Cooper) 6: Branding and Positioning an African Capital City: The Case of Tshwane in South Africa (Ernie Heath and Elizabeth Kruger) III: VISITOR EXPERIENCES 7: Inside the Triangle: Images of a Capital (Bruce Hayllar, Deborah Edwards, Tony Griffin, Tracey Dickson) 8: Seeing the Sites - Perceptions of London (Nancy Stevenson and Charles Inskip) 9: Changing Visitor Perceptions of a Capital City - the Case of Wellington, New Zealand (Abel Alonso and Liu Yi) 10: The Relationship Between Capital City Monumentality and Tourism in Valletta (Andrew Smith) IV: TOURISM MARKETS 11: Brussels: A Multilayered Capital City (Myriam Jansen-Verbeke and Robert Govers) 12: Putting the Capital 'C' into Cardiff's Identity as a Conference Tourism Destination (Claire Haven-Tang and Eleri Jones) 13: International Business Tourism - the Case of Dublin 14: School Excursion Management in National Capital Cities (Brent W. Ritchie) V: TOURISM DEVELOPMENT 15: Twenty-Three Districts in Search of a City: Budapest - the Capitaless Capital? (Melanie Smith, László Puczkó and Tamara Rátz) 16: Re-invented National Capital City: The case of Hanoi, Vietnam (Lee Jolliffe and Huong Thanh Bui) 17: Resurrecting Phoenicia: Tourist Landscapes and National Identity in the Heart of the Lebanese Capital (Ghada Masri) 18: Diversifying the Tourism Product in Brussels: European Capital and Multicultural City (Anya Diekmann and Géraldine Maulet) 19: Modern Tourist Development and the Complexities of Cross-Border Identities within a Planned Capital Region (Guy Chiasson and Caroline Andrew) VI: FUTURE DEVELOPMENTS 20: Conclusions and Future Directions for National Capital Tourism (Robert Maitland and Brent W. Ritchie)
