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Book Synopsis
Introduction 1. City Websites as a Multimodal Genre 2. E-Governance on the Web: Linguistic Strategies 3. Branding Heritage, Digital Genres, Transmedia Storytelling 4. Expos and the Rhetoric of Sustainability

Table of Contents
Introduction 1. City Websites as a Multimodal Genre 2. E-Governance on the Web: Linguistic Strategies 3. Branding Heritage, Digital Genres, Transmedia Storytelling 4. Expos and the Rhetoric of Sustainability

City Branding and New Media Linguistic Perspectives Discursive Strategies and Multimodality

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    A Hardback by M. Paganoni

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      Publisher: Palgrave Pivot
      Publication Date: 1/13/2015 12:00:00 AM
      ISBN13: 9781137387950, 978-1137387950
      ISBN10: 1137387955
      Also in:
      Media studies

      Description

      Book Synopsis
      Introduction 1. City Websites as a Multimodal Genre 2. E-Governance on the Web: Linguistic Strategies 3. Branding Heritage, Digital Genres, Transmedia Storytelling 4. Expos and the Rhetoric of Sustainability

      Table of Contents
      Introduction 1. City Websites as a Multimodal Genre 2. E-Governance on the Web: Linguistic Strategies 3. Branding Heritage, Digital Genres, Transmedia Storytelling 4. Expos and the Rhetoric of Sustainability

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