Description
Book SynopsisFilm festivals around the world are in the business of making experiences for audiences, elites, industry, professionals, and even future cultural workers. Cinema and the Festivalization of Capitalism explains why these non-profit organizations work as they do: by attracting people who work for free, while appealing to businesses and policymakers as a cheap means to illuminate the creative city and draw attention to film art. Ann Vogel’s unprecedented systematic sociological analysis thus provides firm evidence for the ‘festival effect’, which situates the festival as a key intermediary in cinema value chains, yet also demonstrates the impact of such event culture on cultural workers’ lives. By probing the various resources and institutional pillars ensuring that the festivalization of capitalism is here to stay, Vogel urges us to think critically about publicly displayed benevolence in the context of cinema—and beyond.
Table of ContentsAcknowledgments List of Figures and Tables Introduction Film Festivals, Introducing a Global Population Part 1 Affordances 1 Film Festivals and Festivalization 2 The Experience-Maker 3 Alternative Exhibition Part 2 Devices 4 Mimetic Adoption and Social Capital 5 Festival Devices 6 Examining the Festival Effect Part 3 Justifications 7 Film Festival as Charismatic Organization 8 Spreading the Risk: Film Festival Work and Creative Labor Strategies 9 Institutional Supports for Festival Volunteering 10 The Calling of Unpaid Labor Part 4 Adjustments 11 Affect, Event, and Social Order 12 A Postmodern Grants Economics: Elites, Excess, and Cultural Diversity 13 Activation, or the Eclipse of the Civic Polis Toward Social Activism, a Conclusion Appendix: Methodological Supplement for Chapter 6 Bibliography index
