Description

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

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Hardback by John C. Hardin

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This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s... Read more

    Publisher: Springer International Publishing AG
    Publication Date: 15/12/2022
    ISBN13: 9783031130434, 978-3031130434
    ISBN10: 303113043X

    Number of Pages: 391

    Non Fiction , History

    Description

    This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

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