Description

Book Synopsis

Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giantsâby choosing the right customer and providing peerless value to them for long-term success.

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to surviveâand winâin this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.

Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to:

  • Identify the custom

Choose Your Customer How to Compete Against the Digital Giants and Thrive

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    Order before 4pm tomorrow for delivery by Wed 19 Aug 2026.

    A Hardback by Jonathan Byrnes, John Wass

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      Publisher: McGraw-Hill Education
      Publication Date: Publication Date: 03/06/2021
      ISBN13: 9781264257096, 978-1264257096
      ISBN10:

      Description

      Book Synopsis

      Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giantsâby choosing the right customer and providing peerless value to them for long-term success.

      Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to surviveâand winâin this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.

      Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to:

      • Identify the custom

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