Description
Book SynopsisSubscription-video-on-demand (SVOD) services are available on many online video-streaming platforms (VSPs) in China, such as iQiyi, Youku and Tencent Video, backed by Baidu, Alibaba and Tencent groups (BAT), respectively. The video content on these platforms can be the same shows as those broadcasted on national or provincial television stations or originally produced and exclusively streamed on the VSP. Meanwhile, VSPs purchase the distribution rights of foreign films and television series to enrich the content pool. This book aims to provide an account of Chinese television, particularly online drama series, or webisodes, with an awareness of the existence and competition of Netflix, covering topics on business strategies of VSPs, original content production trends, trans-media stories telling cases, audience behaviors and practitioner insight.
Trade Review“The development of video-streaming platforms in the West has been much discussed, but this remarkable book examines their impact, as well as the challenges they pose in China. What this book achieves is the examination of a series of detailed case studies charting indigenous companies and how they have navigated advanced streaming technologies in China. The book’s comprehensive discussion of Chinese streaming television is of great value to both Western and non-Western scholars in the field, as well as anyone interested in how television and streaming have been developed beyond companies such as Netflix” — Dr. Max Sexton, Research Fellow, University of the West of England.
“Video-streaming platforms, mist theater, bullet screen, AI scriptwriting … . This edited volume covers some of the latest and most popular topics of Chinese television studies. It is highly informative and thought provoking. I recommend it to anyone interested in Chinese television in the digital age” — Professor Xihe Chen (Ph.D., Ohio State University), Director of the Editing Committee of Film Theory Research, Executive Director of Chinese Film Criticism Academic Society.
Table of ContentsIntroduction Xiaying Xu; Chapter 1. Webisode Distribution and Globalization Strategies of Video-Streaming Platforms: Taking iQIYI as an Example Zhixia Mo and Hui Liu; Chapter 2. The Production of High-Quality Homemade Short Dramas on Chinese Networks: The Example of iQIYI’s Mist Theater Jia Xian and Qinqin Ren; Chapter 3. What Are They Bullet-Screening About? A Content Analysis of Bullet Screen Comments about Crime Crackdown (2021) Xiaying Xu and Qingyuan Zhao; Chapter 4. Content, Platforms and Distribution: Challenges and Prospect in the Field of Webisode Productions Wei Jiang and Pengcheng Zhou; Notes on Contributors; Index
