Description
Book SynopsisThis book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Table of ContentsCorporate Strategies of Chinese Multinationals; China's A"Go GlobalA" Policy; China's Outward Foreign Direct Investment; The Internationalization Process of Chinese Multinationals; International Marketing Strategies of Chinese Multinationals; Technology-Based Competition and Chinese Multinationals; Innovation and Knowledge Transfer in Chinese Multinationals; Corporate Culture and Organization of Chinese Multinationals; Chinese Multinationals and Global Value Chains Alliances, Joint Ventures, and Chinese Multinationals.
