Description

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

China Goes West Everything You Need to Know About Chinese Companies Going Global

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    A Hardback by Joel Backaler

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      Publisher: Palgrave MacMillan UK
      Publication Date: 4/14/2014 12:00:00 AM
      ISBN13: 9781137293923, 978-1137293923
      ISBN10: 1137293926

      Description

      Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

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