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Book Synopsis
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Children & Advertising: What Do They Think About

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    A Paperback / softback by Arzu Sener, Seval Guven, Ayfer Aydiner Boylu

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      View other formats and editions of Children & Advertising: What Do They Think About by Arzu Sener

      Publisher: Nova Science Publishers Inc
      Publication Date: Publication Date: 16/01/2012
      ISBN13: 9781617289095, 978-1617289095
      ISBN10: 1617289094

      Description

      Book Synopsis
      In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

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