Description
Book SynopsisThink about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process.
Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Trade ReviewNamed one of the "Highlights from the Decade" in strategy+business magazine.
Table of Contents1. The Contents of the Mind 2. The Forms of the Mind 3. The Power of Early Theories 4. Leading a Diverse Population 5. Leading an Institution: How to Deal with a Uniform Population 6. The Creative Geniuses Change Minds Indirectly--Through Science, Scholarly Breakthroughs, and Works of Art 7. Mind Changing in a Formal Setting 8. Mind Changing Up Close 9. Changing One's Own Mind 10 Epilogue: The Future of Mind Changing Notes Index About the Author
