Description

Book Synopsis

Chapter 1. Dave's decision: what would you do?.- Chapter 2. Language and Culture: Imperative Strategic Assets for Organizations in the AI Era.- Chapter 3. Roadmap for aligning AI in production systems to the organizational culture.- Chapter 4. Artificial intelligence (AI), labor relations & human resource management.- Chapter 5. Harmony in the Workplace:  Human- Robot Collaboration  and Tuning Employees’ Perceptions Through HRM Practices.- Chapter 6. AI in Finance: Applications and Challenges.- Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations.- Chapter 8. From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing.- Chapter 9. Artificial Intelligence (AI) in Marketing and Firm Competitiveness.- Chapter 10. AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC.- Chapter 11. Unlocking Potential: How the Digital Age is Shaping Tomorrow’s Human Resource Management.

Challenges and Opportunities in the Artificial Intelligence Era

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    A Hardback by Carolina Machado

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      Publisher: Springer
      Publication Date: Publication Date: 28/05/2025
      ISBN13: 9783031852718, 978-3031852718
      ISBN10:
      Also in:
      Computing Artificial intelligence (AI)

      Description

      Book Synopsis

      Chapter 1. Dave's decision: what would you do?.- Chapter 2. Language and Culture: Imperative Strategic Assets for Organizations in the AI Era.- Chapter 3. Roadmap for aligning AI in production systems to the organizational culture.- Chapter 4. Artificial intelligence (AI), labor relations & human resource management.- Chapter 5. Harmony in the Workplace:  Human- Robot Collaboration  and Tuning Employees’ Perceptions Through HRM Practices.- Chapter 6. AI in Finance: Applications and Challenges.- Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations.- Chapter 8. From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing.- Chapter 9. Artificial Intelligence (AI) in Marketing and Firm Competitiveness.- Chapter 10. AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC.- Chapter 11. Unlocking Potential: How the Digital Age is Shaping Tomorrow’s Human Resource Management.

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