Description

Book Synopsis
Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary.

Trade Review
...fascinating, informative, and well documented... * Classic Images *

Chains of Gold Marketing the Ratings and Rating

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    Order before 4pm tomorrow for delivery by Thu 9 Jul 2026.

    A Hardback by Karen S. Buzzard

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      View other formats and editions of Chains of Gold Marketing the Ratings and Rating by Karen S. Buzzard

      Publisher: Scarecrow Press
      Publication Date: 01/03/1991
      ISBN13: 9780810823563, 978-0810823563
      ISBN10: 081082356X

      Description

      Book Synopsis
      Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary.

      Trade Review
      ...fascinating, informative, and well documented... * Classic Images *

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