Chains of Gold: Marketing the Ratings and Rating the Markets

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Hardback by Karen S. Buzzard Short Description:

"Broadcasters are bound to ratings with chains of gold which they are reluctant to break..." —Oren Harris, House of Representatives... Read more

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Publisher: Scarecrow Press
Publication Date: 01/03/1991
ISBN13: 9780810823563, 978-0810823563
ISBN10: 081082356X

Number of Pages: 226

Non Fiction , Art & Photography