Description

In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today.

Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena.

In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.

Celebrity Politics

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Hardback by Mark Wheeler

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In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 28/06/2013
    ISBN13: 9780745652481, 978-0745652481
    ISBN10: 0745652484

    Number of Pages: 240

    Non Fiction , Politics, Philosophy & Society

    Description

    In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today.

    Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena.

    In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.

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