Description

Book Synopsis

This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.



Table of Contents

Introduction


Part I


Chapter 1: Integrated Marketing Communication
Chapter 2: Persuasion: Source Effects
Chapter 3: Persuasion: Receiver Effects


Part II

Chapter 4: History of Celebrities and Politics
Chapter 5: Election 2016: The Celebrity Election
Chapter 6: Celebrities Post-2016: Everyone is “Woke”

Epilogue: As 2020 approaches…

Appendix A: “It Doesn’t Affect My Vote:” A study of third-person effects

of celebrity endorsements in the 2004, 2008 and 2012 elections

About the Author

Celebrity and the American Political Process

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    A Paperback by Jennifer Brubaker

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      Publisher: Lexington Books
      Publication Date: Publication Date: 3/23/2023 12:00:00 AM
      ISBN13: 9781498579742, 978-1498579742
      ISBN10: 1498579744

      Description

      Book Synopsis

      This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.



      Table of Contents

      Introduction


      Part I


      Chapter 1: Integrated Marketing Communication
      Chapter 2: Persuasion: Source Effects
      Chapter 3: Persuasion: Receiver Effects


      Part II

      Chapter 4: History of Celebrities and Politics
      Chapter 5: Election 2016: The Celebrity Election
      Chapter 6: Celebrities Post-2016: Everyone is “Woke”

      Epilogue: As 2020 approaches…

      Appendix A: “It Doesn’t Affect My Vote:” A study of third-person effects

      of celebrity endorsements in the 2004, 2008 and 2012 elections

      About the Author

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