Description

Book Synopsis

This book uses the long and profitable career of Cecil B. DeMille to track the evolution of Classical Hollywood and its influence on emerging mass commercial culture in the US. DeMille’s success rested on how well his films presumed a broad consensus in the American public—expressed through consumer hedonism, faith, and an “exceptional” national history—which merged seamlessly with the efficient production methods developed by the largest integrated studios. DeMille’s sudden mid-career shift away from spectator perversity to corporate propagandist permanently tarnished the director’s historical standing among scholars, yet should not overshadow the profound links between his success and the rise and fall of mid-century mass culture.



Table of Contents
1. Locating DeMille 2. The Brand3. The Wanderer4. A New and Filmable Past 5. Greetings from Mr. Hollywood6. Who is Cecil B. DeMille?7. Behold Their Mighty Hands8. Re-Locating DeMille

Cecil B. DeMille, Classical Hollywood, and Modern American Mass Culture: 1910–1960

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    A Paperback by David Blanke

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      Book details

      Publisher Springer Nature Switzerland AG
      Published 20 December 2018
      ISBN-13 9783030083410
      978-3030083410
      Also in:
      Entertainment Film history, theory or criticism Performing arts Popular culture

      Description

      Book Synopsis

      This book uses the long and profitable career of Cecil B. DeMille to track the evolution of Classical Hollywood and its influence on emerging mass commercial culture in the US. DeMille’s success rested on how well his films presumed a broad consensus in the American public—expressed through consumer hedonism, faith, and an “exceptional” national history—which merged seamlessly with the efficient production methods developed by the largest integrated studios. DeMille’s sudden mid-career shift away from spectator perversity to corporate propagandist permanently tarnished the director’s historical standing among scholars, yet should not overshadow the profound links between his success and the rise and fall of mid-century mass culture.



      Table of Contents
      1. Locating DeMille 2. The Brand3. The Wanderer4. A New and Filmable Past 5. Greetings from Mr. Hollywood6. Who is Cecil B. DeMille?7. Behold Their Mighty Hands8. Re-Locating DeMille

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