Description

Book Synopsis
Learn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It's not just a textbook, it's a smarter path to success in your course.

CB

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    RRP £59.99 – you save £3.00 (5%)

    Order before 4pm today for delivery by Sat 25 Jul 2026.

    A Paperback by Barry Babin

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      Publisher: Cengage Learning, Inc
      Publication Date: Publication Date: 23/03/2026
      ISBN13: 9798214052489, 979-8214052489
      ISBN10:

      Description

      Book Synopsis
      Learn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It's not just a textbook, it's a smarter path to success in your course.

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