Description
Book SynopsisIf you can slice a melon or make a right-hand turn, you can be a breakthrough innovator.
The title of this book,
Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business.
Everyone knows—and everyone talks about—how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, “There’s a big difference between an occasional spark of innovation and an eternal flame.” But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance!
Whether your business is in transition or simply looking for an innovative spark, give it a lift with
Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule®: a straightforward philosophy that drives you to constantly ask “What’s the next 10%? What’s the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?”
Cause a disturbance in the way you think about innovation as you open your mind to the possibilities—and simplicity—of being innovative every day!
Table of ContentsPreface by Rick Spence
Part I: Simplifying Innovation
Chapter One: Innovation: Ouff! That Sounds Difficult
Chapter Two: Simplifying Innovation: Don’t Forget to Change the Oil
Chapter Three: Innovation Drives Marketing and Sales
Chapter Four: Understanding Innovation: Process, Product and Service
Chapter Five: The Innovation Continuum: From Simple to Disruptive
PART II: The 90% Rule® and Defining Your Core Business
Chapter Six: The 90% Rule®
Chapter Seven: Understand Your Core Business: Then Disturb the Status Quo
Chapter Eight: Your Core Business Through a Different Lens
Chapter Nine: Getting Innovative Thinking on the Front Burner
Chapter Ten: Getting Thinking to Work
PART III: Working through the 90% Rule
Chapter Eleven, Step One: Engaging Emotions, Not Numbers
Chapter Twelve, Step Two: Exploring What You Can Be, Not What You Are
Chapter Thirteen, Step Three: Building a Relevant Brand
Chapter Fourteen, Step Four: Identifying and Ranking Opportunities
Chapter Fifteen, Step Five: Building a Plan
Chapter Sixteen, Step Six: Speaking To Be Heard
Chapter Seventeen, Step Seven: Success Comes from Action: The Never-ending Step
PART IV: The Next 10%
Chapter Eighteen: The Best of Both Worlds
Chapter Nineteen: Making a Decision
Chapter Twenty: Growing Your Own
Chapter Twenty-One: Unpack Your Bag and Stay Awhile: Applying Innovation to A More Fulfilled You
Afterword
About the Authors
Acknowledgements
