Description
Book SynopsisCategorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
Table of ContentsDetailed Contents ix Preface xiii Acknowledgments xix About the Companion Website xx 1. Introduction to Categorical Statistics 1 2. Univariate Goodness of Fit and Contingency Tables in Two Dimensions 12 3. Contingency Tables in Three Dimensions 41 4. Log -linear Analysis 58 5. Logit Log -linear Analysis 90 6. Binary Logistic Regression 119 7. Multinomial Logistic Regression 153 8. Ordinal Logistic Regression 171 9. Probit Analysis 198 10. Poisson and Negative Binomial Regression 216 11. Interrater Agreement Measures for Nominal and Ordinal Data 232 12. Concluding Communication 255 Appendix A: Chi ]Square Table 259 Appendix B: SPSS Code for Selected Procedures 261 Index 266
