Description

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

  • Provides techniques for analyzing categorical data from a communication studies perspective
  • Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
  • Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
  • Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

Categorical Statistics for Communication Research

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£34.95

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Paperback / softback by Bryan E. Denham

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Short Description:

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 18/10/2016
    ISBN13: 9781118927090, 978-1118927090
    ISBN10: 1118927095

    Number of Pages: 296

    Non Fiction , Dictionaries, Reference & Language

    Description

    Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

    • Provides techniques for analyzing categorical data from a communication studies perspective
    • Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
    • Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
    • Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

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