Description

Book Synopsis

An "all-you-can-eat" tour of American life in the postwar period, told through the foods we loved.

Silver Winner of the 2023 Foreword INDIES Book of the Year Award in the Popular Culture category

Casseroles, Can Openers, and Jell-O provides insight on how American food culture developed during the early years of the Cold War. Highlighting gender roles, the promotion of democracy and capitalism, and the impact of mass market advertising, the book draws on cookbooks, popular magazines, television advertisements, government publications, and industry pamphlets to paint a vivid picture of what Americans ate and how food was enlisted as a symbol of America''s postwar dominance. Featuring eighty recipes, the book shows how the food industry promoted new processed foods to an increasingly industrialized nation. For anyone wanting to better understand how America''s food culture developed during the mid-twentieth century and for those who were raised on TV dinners and Campbell''s soup, the book offers an engaging and evocative look at the story of American cuisine during the early years of the Cold War.

Casseroles Can Openers and JellO

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    RRP £24.78 – you save £2.48 (10%)

    Order before 4pm tomorrow for delivery by Mon 22 Jun 2026.

    A Paperback by Elizabeth Aldrich

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      View other formats and editions of Casseroles Can Openers and JellO by Elizabeth Aldrich

      Publisher: State University of New York Press
      Publication Date: 11/2/2023 12:00:00 AM
      ISBN13: 9781438493077, 978-1438493077
      ISBN10: 143849307X

      Description

      Book Synopsis

      An "all-you-can-eat" tour of American life in the postwar period, told through the foods we loved.

      Silver Winner of the 2023 Foreword INDIES Book of the Year Award in the Popular Culture category

      Casseroles, Can Openers, and Jell-O provides insight on how American food culture developed during the early years of the Cold War. Highlighting gender roles, the promotion of democracy and capitalism, and the impact of mass market advertising, the book draws on cookbooks, popular magazines, television advertisements, government publications, and industry pamphlets to paint a vivid picture of what Americans ate and how food was enlisted as a symbol of America''s postwar dominance. Featuring eighty recipes, the book shows how the food industry promoted new processed foods to an increasingly industrialized nation. For anyone wanting to better understand how America''s food culture developed during the mid-twentieth century and for those who were raised on TV dinners and Campbell''s soup, the book offers an engaging and evocative look at the story of American cuisine during the early years of the Cold War.

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