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Book Synopsis
Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. The technologies discussed in this book provide organisations with the necessary cost-effective tools for fundraising, marketing, and civic engagement.

Cases on Strategic Social Media Utilization in

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A Hardback by Rui Sun

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    Publisher: Idea Group,U.S.
    Publication Date: 1/28/2015 12:02:00 AM
    ISBN13: 9781466681880, 978-1466681880
    ISBN10: 1466681888
    Also in:
    Non-profitmaking organizations Sales and marketing Computer networking and communications

    Description

    Book Synopsis
    Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. The technologies discussed in this book provide organisations with the necessary cost-effective tools for fundraising, marketing, and civic engagement.

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