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Book Synopsis
Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. The technologies discussed in this book provide organisations with the necessary cost-effective tools for fundraising, marketing, and civic engagement.

Cases on Strategic Social Media Utilization in

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    A Hardback by Rui Sun

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      Publisher: Idea Group,U.S.
      Publication Date: Publication Date: 1/28/2015 12:02:00 AM
      ISBN13: 9781466681880, 978-1466681880
      ISBN10: 1466681888

      Description

      Book Synopsis
      Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. The technologies discussed in this book provide organisations with the necessary cost-effective tools for fundraising, marketing, and civic engagement.

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