Description

Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and diverse set of cases available. While clearly illustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.KEY FEATURES Organised by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real-world caseProvides diverse voices and multiple perspectives from faculty of practice and research nationwideIncludes contemporary cases to spark discussion and ensure these important cases are professionally relevant for the next generation of students

Cases in Public Relations: Translating Ethics into Action

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£83.65

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Paperback / softback by Brunner , Hickerson

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Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and... Read more

    Publisher: Oxford University Press Inc
    Publication Date: 30/11/2018
    ISBN13: 9780190631383, 978-0190631383
    ISBN10: 0190631384

    Number of Pages: 368

    Non Fiction , Business, Finance & Law

    Description

    Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and diverse set of cases available. While clearly illustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.KEY FEATURES Organised by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real-world caseProvides diverse voices and multiple perspectives from faculty of practice and research nationwideIncludes contemporary cases to spark discussion and ensure these important cases are professionally relevant for the next generation of students

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