Description
Book SynopsisTrade Review"Cases in Public Relations satisfies my goal of incorporating ethical thought and action into all aspects of the public relations process. We talk about ethics in the introductory course, but little, from a text standpoint, is done afterwards. With this text, I will be able to 'close the loop' between introduction and implementation."--Kirk Hazlett, APR, Fellow PRSA, Curry College "This text helps students understand that decisions are not always 'black and white' and cannot be made in a vacuum. In addition, success cannot be measured only in dollar amounts. It will also help students to understand that many publics/constituencies are affected by decisions."--Patricia Cambridge, Ohio University
Table of ContentsSection I: Introduction to Cases, Ethics, and Public Relations1. What is the Case Method?2. Ethical Frameworks and Professional CodesSection II: Public Relations Functions3. Conflict and Crisis Management4. Social Media and Technology5. Corporate Social ResponsibilitySection III: Public Relations Contexts6. Consumer Relations7. Community Relations8. Sports Communication9. Health10. Government Relations11. International12. Nonprofit and EducationSection IV: The Future of Public Relations13. Trends in Public Relations, Communication, and Society that will Challenge Ethics
