Description
Book SynopsisA collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".
Table of ContentsHold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).
Yarner Water (A. Fagraeus, et al.).
The Body Shop: Societal Values in the Store (G. Antonides).
Attitudes Towards Recycling of Household Waste (M. Piacentini).
The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).
But Marriage Means Sharing -
Doesn't It..? (C. Burgoyne).
'No One Buys No Name Trainers...' (M. Hogg & S. Herelle).
I'm in Control (J. Mannak & J. Schoormans).
Product Placement (D. Read).
Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).
Food Shopping Styles in Hungary (J. Simon, et al.).
Hurry -
Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).
Consumer Borrowing Decisions (R. Ranyard).
A Single Currency for Europe -
The Euro (W. Van Raaij & Y. van Everdingen).
Age-Lite (P. Klumb).
Dissatisfied with Doing the Dishes (J. Loef).
The Behaviour of the Young Towards Luxury Products (D. Allérès).
Pasta in Europe (G. Panigyrakis & C. Veloutsou).
Andrex Comes Out of the Closet (A. Yentis & J. Bond).
Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).
