Description

Book Synopsis
This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Case Studies in Sport Marketing

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    A Paperback / softback by Brenda G Pitts

    7 in stock

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      Publisher: Fitness Information Technology, Inc, U.S.
      Publication Date: 01/09/2016
      ISBN13: 9781940067001, 978-1940067001
      ISBN10: 1940067006
      Also in:
      Sport Sports management and facilities

      Description

      Book Synopsis
      This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

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