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Book Synopsis
The fifth edition of this book offers updated case studies reflecting real-world business scenarios, focusing on competitiveness, product development, market strategies, and international business. It is designed as a supplementary text for postgraduate management students and beneficial for executives in management programs.

Case Studies in Marketing: The Indian Context

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    A Paperback / softback by R. Srinivasan

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      Publisher: Prentice-Hall of India Pvt.Ltd
      Publication Date: 01/12/2012
      ISBN13: 9788120346062, 978-8120346062
      ISBN10: 8120346068
      Also in:
      Economics, Finance, and Business

      Description

      Book Synopsis
      The fifth edition of this book offers updated case studies reflecting real-world business scenarios, focusing on competitiveness, product development, market strategies, and international business. It is designed as a supplementary text for postgraduate management students and beneficial for executives in management programs.

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