Description

Book Synopsis
These cases highlight the business environment of different companies with specific focus on competitiveness, product development, market strategies and international business.

Case Studies in Marketing: The Indian Context

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    A Paperback / softback by R. Srinivasan

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      View other formats and editions of Case Studies in Marketing: The Indian Context by R. Srinivasan

      Publisher: PHI Learning
      Publication Date: 30/01/2010
      ISBN13: 9788120335431, 978-8120335431
      ISBN10: 8120335430

      Description

      Book Synopsis
      These cases highlight the business environment of different companies with specific focus on competitiveness, product development, market strategies and international business.

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