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Book Synopsis
This work states that for retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.

Case Studies in Marketing Management

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    A Hardback by S.L. Gupta

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      Publisher: Pentagon Press
      Publication Date: Publication Date: 30/05/2007
      ISBN13: 9788182742901, 978-8182742901
      ISBN10: 8182742900

      Description

      Book Synopsis
      This work states that for retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.

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