Description

This work states that for retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.

Case Studies in Marketing Management

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Hardback by S.L. Gupta

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Description:

This work states that for retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case... Read more

    Publisher: Pentagon Press
    Publication Date: 30/05/2007
    ISBN13: 9788182742901, 978-8182742901
    ISBN10: 8182742900

    Number of Pages: 398

    Non Fiction , Business, Finance & Law

    Description

    This work states that for retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.

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