Description
Book SynopsisPraise for Career Distinction
Hands down, this book is the bible on branding for your career!
-- Susan Britton Whitcomb, author of Job Search Magic
As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themsel
Table of ContentsForeword vii
Preface ix
Acknowledgments xv
1. Understand the Future of Work 1
2. Adopt the Career Distinction Mindset 11
3. Brand Yourself for Career Success 23
Step One Extract—Unearth Your Unique Promise of Value
4. Know Yourself to Grow Yourself 33
5. Remember, It’s What They Think That Counts 45
6. Define Your Brand Community 57
7. Tell Your Brand Story 69
Step Two Express—Communicate Your Brand to Your Target Audience
8. Create Your Career-Marketing Tools 81
9. Express Yourself 97
10. Assess Your Online Identity 115
11. Build Your Brand in Bits and Bytes 127
Step Three Exude—Manage Your Brand Environment
12. Be On-Brand in All That You Do 145
13. Get a Visual Identity 155
14. Increase Your Career Karma 171
Summary: Evolve and Resolve 185
Appendix 193
Index 197
About the Authors 207
