Description

Book Synopsis
Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

Capturing Campaign Effects

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    £39.72

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    Order before 4pm tomorrow for delivery by Sat 15 Aug 2026.

    A Paperback by Henry E. Brady, Richard Johnston

    10 in stock

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      Publisher: LUP - University of Michigan Press
      Publication Date: Publication Date: 4/3/2006 12:00:00 AM
      ISBN13: 9780472069217, 978-0472069217
      ISBN10: 0472069217

      Description

      Book Synopsis
      Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

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