Description

Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

Capturing Campaign Effects

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Paperback by Henry E. Brady , Richard Johnston

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Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our... Read more

    Publisher: LUP - University of Michigan Press
    Publication Date: 4/3/2006 12:00:00 AM
    ISBN13: 9780472069217, 978-0472069217
    ISBN10: 0472069217

    Number of Pages: 464

    Not Just Books , Stationery

    Description

    Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

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