Description
Book SynopsisTrade Review"The book synthesizes research on innovation and sustainability in a way that I've not seen. The authors work through systemic issues that we must consider in order to reach a more sustainable economy."—Glen W. S. Dowell, Cornell University
"Lenox and Chatterji make a major contribution by explaining the systematic dynamics of "going green." Their sophisticated analysis of complex challenges will enable the private sector to successfully adopt and implement sustainable innovations."—David Vogel, University of California, Berkeley, and author of
The Market for Virtue"This marvelous book unites rigorous research with in-depth examples to show how business really might be able to save the earth. It's the perfect answer to the question my students ask me all the time: How can I make a difference?"—Rebecca M. Henderson, Harvard Business School
"Lennox (UVA) and Chatterji (Duke) developed a model that businesses can consider when addressing climate change and environmental sustainability.The authors provide many examples of environmentally friendly efforts from businesses such as Uber, Apple, Apex Clean Energy, TerraCycle, and Home Depot."—G.E. Kaupins,
Choice"There is bad news and good news about the state of the earth, and business school professors Michael Lenox and Aaron Chatterji address both with eye-opening accuracy in this compelling, provocative treatise....The authors make an impassioned plea, particularly to businesses, to bring to market the innovative products and services necessary to create value while reducing environmental impacts. While the tenor of
Can Business Save the Earth? is generally positive, one cannot miss the real sense of urgency it conveys."—Barry Silverstein,
Foreword MagazineTable of Contents1. Business as Savior
2. Innovator as Genius
3. Manager as Hero
4. Investor as Visionary
5. Customer as King
6. System as Catalyst
