Description

Book Synopsis
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

Trade Review
"A terrific book. Brader takes contemporary political psychology to campaign ads and discovers something novel in the process. Emotions matter - but not in the ways we commonly suppose. Brader's book breaks our reliance on that easy understanding and forces us to think more consciously about how images, emotions, cognitions, and political choices are bound together." - Michael MacKuen, coauthor of Affective Intelligence and Political Judgment"

Campaigning for Hearts and Minds How Emotional

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    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Paperback / softback by Ted Brader

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      View other formats and editions of Campaigning for Hearts and Minds How Emotional by Ted Brader

      Publisher: The University of Chicago Press
      Publication Date: 01/01/2006
      ISBN13: 9780226069890, 978-0226069890
      ISBN10: 0226069893
      Also in:
      Encyclopaedias and reference works Political science and theory

      Description

      Book Synopsis
      Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

      Trade Review
      "A terrific book. Brader takes contemporary political psychology to campaign ads and discovers something novel in the process. Emotions matter - but not in the ways we commonly suppose. Brader's book breaks our reliance on that easy understanding and forces us to think more consciously about how images, emotions, cognitions, and political choices are bound together." - Michael MacKuen, coauthor of Affective Intelligence and Political Judgment"

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